Strategic PR Insights
Strategic PR Insights Inc. is an independent communications strategy consulting firm that provides decision-makers with comprehensive insights drawn from cognitive and affective dimensions to make decisions that positively influence the opinions of the key constituencies.
We believe the true power of public relations is unleashed when a data- driven systematic and planned process is executed. While ad-hoc and short-term tactical approach may appear attractive and yield gains in the now, they are seldom additive or cumulative.
Ours is an immersive process. We work closely with clients to know their businesses, as well as the socio-economic and geo-political climate thoroughly, so we can recommend strategies that aid in achieving the overall business goals.
We remain focused on few key sectors and practice areas so that we can leverage our expertise for our clients’ success.
Year Experience
Strategic PR Insights
Strategic PR Insights Inc. is an independent communications strategy consulting firm that provides decision-makers with comprehensive insights drawn from cognitive and affective dimensions to make decisions that positively influence the opinions of the key constituencies.
We believe the true power of public relations is unleashed when a data- driven systematic and planned process is executed. While ad-hoc and short-term tactical approach may appear attractive and yield gains in the now, they are seldom additive or cumulative.
Ours is an immersive process. We work closely with clients to know their businesses, as well as the socio-economic and geo-political climate thoroughly, so we can recommend strategies that aid in achieving the overall business goals.
We remain focused on few key sectors and practice areas so that we can leverage our expertise for our clients’ success.
Strategic PR Insights Company
Mission
To develop communication programs for clients that advance their mission, enhance their reputation and help build enduring relationships with their stakeholders.
Vision
To help build brands and support causes that brings positive change in the society.
Strategic PR Insights Company
Our Core Values
- Foster trust with clients through open and honest communications
- Provide counsel that is in the client’s best interests
- Adhere to the highest standards of accuracy and truth in all forms of communications
- Treat people and diverse opinions with respect
- Safeguard the confidences and privacy of all our clients
- Avoid real and potential conflicts of interests by promptly disclosing the information to all affected parties
- Elevate the profession of public relations by clearly outlining what the practice of public relations can achieve and declining representation for clients whose ethics do not match ours.
Our Core Values
- Foster trust with clients through open and honest communications
- Provide counsel that is in the client’s best interests
- Adhere to the highest standards of accuracy and truth in all forms of communications
- Treat people and diverse opinions with respect
- Safeguard the confidences and privacy of all our clients
- Avoid real and potential conflicts of interests by promptly disclosing the information to all affected parties
- Elevate the profession of public relations by clearly outlining what the practice of public relations can achieve and declining representation for clients whose ethics do not match ours.
Tulika Varma
Principal
Tulika started Strategic PR Insights, a communication-strategy consulting firm in April 2021. After spending a decade in academe teaching courses in public relations and strategic communication at universities in Georgia, Massachusetts, North Carolina, and Florida, she was ready to apply her deep insights into strategic communication to help clients. She has guided and supervised several full-scale strategic communication plans for clients in non-profit and corporate sectors such as Petology, AMI Kids, Life Quest, and Hope Haven among others that helped them meet or exceed their program objectives.
She also served as the Director of the recently launched graduate program in Strategic Communication Management while at the University of North Florida. She was responsible for laying the groundwork for the graduate program and served as the program representative on the University’s governance committee.
Tulika received her Bachelor of Science degree in Zoology with honors from the University of Delhi in India. She received her Master of Science degree in Advertising from Ohio University and her doctorate in Mass Communication and Public Affairs from Louisiana State University.
In her spare time, Tulika enjoys running on the beach, solving Sudoku puzzles and cooking her favorite Indian meals.